THE MAGAZINE ESQUIRE  (course work magazine 1) 

 The masthead of the magazine ‘Esquire’ connotes gentlemen, the title was started to be used in 1920s, this is deliberately done because gentlemen is used for men and this makes it obvious that he target audience is aimed at men. however esquire has connotation of sophistication because it is an old style word for gentelman. the language communicates with the target audience because they are type of people that use formal english at home, work etc... for example 'next republican presidential nominee' uses powerful and challenging word for the audience which this would be aimed for higher, people that have capability of reading.

Also the age range would be 20-40, which would only include early adulthood. However the font on the masthead looks old, it seems like hand writing from 1920s, and it’s bold and rich. They used variety of different fonts which makes the page look outstanding; it also makes it look formal and well presented. 

Furthermore the layout is crowded (all together), it is busy with loads of texts, it steals too much focus that they would not realise the main image , but still, James Franco wins the challenge and still leads the front cover!  The main cover lines are in capital letters and are bold. On the other hand it would increase the reader’s attention towards the magazine; it is also high standard for intelligent readers. This magazine seems like it is aimed at men ABC1 this implies that this magazine is for people that are capable to read intelligent language!

Nevertheless the woman at the bottom right corner of the page is the secondary image which flashes out because of her red dress, which is as red as blood. The colour of her dress connotes passion, anger and danger this links to ‘of mice and men’ (curly’s wife) because she is described exactly the same. This can persuade the audience buy the magazine because men are mostly interested in sexy woman, it’s like she is covering the whole magazine cover because of her pose and the way she is dressed. This is ironic because she is at the bottom edge, which seems like she is not important, but James Franco is because the lady doesn't have a name, she is unnecessary at the bottom page but James Franco is necessary, the proof of this is that his name is large and bold and he is the main image, as huge as the galaxy. This signifies that the person that made this magazine is trying to say that it’s not all about women, it is men too, and men are popular too! For the woman it looks like fame is no problem for her, because a glance at her makes her famous instantly. This includes her figure, beauty, power and mentally strength. Her body language in femininity is represented negatively because of her appearance and the way she has structured herself! The use of language is cultural, which is in Spanish, this also includes ability to read this magazine. 

The main image of James Franco looks smart and professional; he looks posh and relaxed. The connotation of the top button not had done means that he is not quite formal and serious! The audience would be raved with his corporeal! The magazine is using direct mode of address, James Franco is directly looking at the audience, it somehow hypnotises you with his powerful looks, his eyes liquid gold, you can see the whole universe inside it, it’s like the universe began as small as an eye pupil with the look of his eye outside (the iris) of James Franco’s eyes. His masculinity denotes strength, tough and brave, which is a positive view.

The colour scheme used is mostly black, grey and white which gives it a pure and smart look, it connotes seriousness and formality, it includes a bit of excitement and power. Furthermore ‘eat like a man, drink like a man, dress like a man all year long’ suggests that there are things you have to do correctly to prove that you are a solid man, it also implies that this magazine is classified, and that this magazine has the top secrets! ‘Should we feel bad for putting James Franco on out front cover? For petey’s sake the guy if everywhere’ this is a rhetorical question, however this is trying to say that James Franco is so attractive that he is everywhere, another famous men should have had the chance to be the main image but James Franco cannot be let down, others are not worth it.

There is no barcode/price, this is on purpose to inform that the price is not important, it’s all about the magazine, that it is amazing and it will increase your knowledge, you would have to buy it! The strap line ‘man at his best’ reinforces that this magazine is for men that are popular and that are at their very best. ’11 men died in the gulf disaster these are their stories’ this magazine includes real life stories like the newspaper which is about the society. ‘Suits, shoes and more’ fashion is not easy for men so this is a persuasive way of making the audience buy this magazine. Fashion in this magazine would include a look like James Franco (his style). ‘Encyclopedia of now, yes now’ suggests that there are more pertinent information and that there are so many news, it couldn't fit the front cover!